What's working now in strategy. Business thinking, marketing systems, and the operational decisions that actually move the needle.
In 2012 I wrote one list before launching: who I could serve and what I would say to them. It became the guardrails for the whole business. Here is the list and why it still holds.
The world shouts SCALE, and the people who are good at scaling are usually also very good at shouting. But depth is its own business model. Why deep, long-haul client work is worth more in an AI-saturated market, not less.
An agency executes your brief. A fractional executive owns the decision and builds it. Why I've always worked fractional, when an agency is the right call instead, and how to tell which one your business actually needs.