Fractional CMO / CTO / COO + Team
Your business needs CMO-level vision and CTO-level execution.
You're not ready to hire both. You don't have to.
When you aren't ready for your own full-time CMO or CTO but you still need that caliber of leadership and vision that just gets the work done for you. Strategy, marketing systems, tech builds, operational design. One partnership. One team. All three pillars covered.
Start the Conversation →You've outgrown DIY. You haven't outgrown small.
Your business works. Revenue is real. Clients are happy. But you're making strategic decisions about marketing, technology, and operations without someone in the room who's done this before.
You don't need a $250K CMO. You don't need a $300K CTO. You definitely don't need a bloated agency that costs you both.
You need one person with the strategic range to see growth, delivery, and operations as one connected system. And a team that executes the plan without you managing them.
That's what this is.
Three pillars. One partnership.
Most fractional roles cover one lane. A fractional CMO does marketing. A fractional CTO does tech. A fractional COO does operations. You end up hiring three people who don't talk to each other.
We cover all three because they're not separate problems. They're one system.
Growth
Offer architecture, pricing strategy, client journey mapping, content strategy, marketing systems, revenue modeling. Where your money comes from and how to get more of it.
Delivery
Website builds, client portals, AI tools, product design, client experience systems. What your clients experience and how your product evolves.
Ops / Systems / Process
Tech stack audits, workflow automation, process design, data architecture, team systems. How the business runs when you're not watching.
Two tiers. Choose your depth.
Strategy only, or strategy with full build execution.
Strategic Partner
For leaders who need a thinking partner, not another vendor.
You have a capable team. What you're missing is someone who can see the full picture: growth strategy, marketing systems, tech architecture, operational design. We help you make strategic decisions without adding organizational complexity. We become an extension of your leadership, not another layer to manage.
What's Included
- 2 strategy sessions per month (60 min each)
- Async access via Slack (48-hour response)
- Growth strategy and offer architecture
- AI and technology roadmap aligned to business objectives
- Tech stack evaluation and vendor recommendations
- Marketing systems design and campaign strategy
- Quarterly business review with updated priorities
This is strategic counsel, not execution. We help you decide what to build and why. Your team, or ours, builds it.
Best For: Established businesses ($500K+) with internal teams or trusted contractors who can execute. You need direction, not more hands.
$5,000/month
Book a Strategy Call →Strategic + Build Partner
For when you need the thinking AND the doing.
Same strategic partnership, but now we execute alongside you. We don't just hand you a roadmap. We build the systems, integrations, and automations that make it real. Marketing systems, client experience infrastructure, AI tools, websites. Everything we create is designed to run without us.
What's Included
Everything in Strategic Partner, PLUS:
- Hands-on system architecture and implementation
- AI workflow development and deployment
- Marketing automation, CRM configuration, and tech integration
- Website builds and platform development
- Content strategy execution and SEO implementation
- Team training and documentation for long-term ownership
Strategy without implementation is expensive advice. Implementation without strategy is expensive rework. This eliminates both failure modes.
Best For: Businesses ready to scale infrastructure but lacking internal bandwidth or specialized expertise. You want it built right, not just built.
Starting at $8,000/month
Apply for Partnership →Both tiers: 3-month minimum commitment. Because meaningful change doesn't happen in a month.
Our business philosophy in a nutshell.
Change Lives
It’s amazing how easily we can reach people with online businesses. Start there.
Have Vision
Play the long game and avoid those embarrassing pivots. The industry is still figuring itself out.
Strategy First
Don’t chase online tactics without foundational strategy. Marketing is psychology and has been timeless for centuries.
Professional Team
Build teams of professionals and experts, with growth paths and bonus incentives to achieve big mission goals.
Tech Is Easy. Process Is Essential.
There are a zillion tech choices. It’s how you design your strategy and processes that is most important.
Math Doesn’t Lie
Watch your financials. Measure your marketing. Then add in your intuitive sense to make the best decisions.
We start with alignment.
Before we partner, we both need to know this is the right fit. Here's what we're looking for:
- You’re running a real business with real revenue (not pre-launch or early-stage)
- You’re willing to invest in strategy and foundations, not just tactics
- You value clear thinking over busy work
- You’re looking for a strategic partner, not an order-taker
- You understand that sustainable growth requires aligned systems across growth, delivery, and ops
Questions we explore together before taking on a new client.
- •Do you know systematically how you got to the 6/7 figure mark in your business? Can you replicate it?
- •Is your offer architecture aligned with the business you actually want to run?
- •Do you feel like you are using a lot of systems and maybe overpaying for them?
- •Is your team performing well, efficiently, without a lot of your energy and time pushing them?
- •Have you done a recent revenue / profitability analysis to model what your numbers will look like in 6 or 12 months?
- •Are you getting enough traffic to your pages in all the most effective ways?
- •Does your client experience match the quality of your actual work?
Can you quickly spot some opportunities?
Everyone can because online business is easy to enter and when successful, gets quickly chaotic.
It's still the same today.
Brains + Heart + Good people running solid processes.
No panic allowed. Let's do this differently.
What They're Saying
“Lori and Feel Good Work finally unf*cked our tech and systems.”
“I just love the way Lori's brain works. She sees business and systems differently and doesn't speak tech jargon. She speaks human hearts.”
Ready to think first?
The best partnerships start with a conversation. Not a pitch. Not a proposal. Just a real discussion about where your business is, where you want it to go, and whether we're the right team to help you get there.
Start the Conversation →