Summer on the Back Porch: 90-minute AI working sessions.Hold your space →
Feel Good Work

Feel Good Way Coaching

What do you want to have working 90 days from now?

  • The offer you’re ready to launch.
  • The follow-up that keeps falling through the cracks.
  • The business systems you’ve outgrown.
  • The AI you know could help, if you could figure out where to start.

Let’s choose what matters, map the work, and move it forward together.

90 days of practical business coaching, expert feedback, and hands-on help with Lori.

Start your 90 days
Morning mist over a quiet field

You know your business. You don’t have to figure out every next move alone.

You have ideas. You have experience. You probably have several things half-built.

But when you sit down to move something forward, the questions pile up.

Is this the right offer? Does this page make sense? Can I automate that? Do I need another tool? Am I making this harder than it needs to be?

That’s where we work together.

A little Lori input. Your AI assist. See what you can get working.

You don’t always need a full-time doer or a tech VA. Sometimes you need someone who can see what’s possible, help you make the right call, and work through the tricky part with you.

Pair that with your AI assist, and let’s put it to work on your website, your sales process, and the systems behind your business.

One 90-day run. A clear purpose.

We begin with your Business Map: what you’re building, how the business works, and what you want this next season to accomplish.

Then we choose a primary focus and define what “done” looks like.

Your run might center on:

  • Launching or improving an offer.
  • Connecting your marketing, sales, and follow-up.
  • Making client delivery easier to manage.
  • Putting AI and your business knowledge to work.

We’ll map the milestones, choose your first steps, and adjust as you learn.

And we’ll keep the bigger picture in view:

A Sweet Little Business that pays you really well, serves people exceptionally well, stays intentionally small, and doesn't require you to become someone you don't particularly want to be.

It has to feel good to run, not just look good on paper.

Here’s how we work together.

A guided start

We begin with a 30-minute onboarding call to start your Business Map, choose your 90-day focus, and get you moving. In your first run, I’ll also guide you through your Digital Brain and how to use your Feel Good portal, with lessons and coaching as you put them to work.

Unlimited private voice and text coaching

Ask questions as the work happens. I respond once each designated working day, so you can keep the conversation going without saving everything for a standing weekly call.

Your weekly Tech, Talk or Tweak

Once a week, submit one thing you want me to look at closely. I’ll send back practical feedback through comments, voice, or a short video.

  • Tech

    Bring the tool, workflow, or AI thing that’s giving you trouble.

  • Talk

    Bring a decision, idea, or question, with the context you want me to consider.

  • Tweak

    Bring something you’ve made. We’ll look at how to make it better.

A page, a plan, a workflow, a messy draft. This is where you put the work in front of me. Use it when you need it.

15-minute emergency calls

For those “can we just look at this together?” moments. Book a focused call when you need to talk it through, share your screen, troubleshoot, or work on a small piece together.

Book one call at a time from the available calendar. These are scheduled calls for getting unstuck; they aren’t an on-call or same-day emergency service.

Your personal mini-hub

Your map, current project, next steps, shared notes, feedback, and resources live together inside your Feel Good portal. We keep the useful context so we can pick up the thread as your business evolves.

Curriculum you can use immediately

The Business Map. Your Digital Brain and Notion setup. Practical ways to use AI. Resources for the work you’re doing now, with my help applying them to your business.

Start your 90 days

I WANT you to put this into your AI.

My feedback. Your plan. The question we just worked through. Take it into your AI and keep going.

Try it. Ask questions. Build something. Bring back what worked, what got weird, and where you need another set of eyes.

Inside Feel Good Way, we’ll build structured knowledge about your business: what you sell, who you serve, your voice, your decisions, and what you’re working toward. Useful context you can take into your AI instead of explaining yourself from scratch every time.

I’ll also share the prompts, guidance, and setups I’m using as we learn new ways to work with an AI assist.

Nobody has the final answer on where this is going. Tools change. What worked last month may need a different approach next month.

So let’s get good at learning.

At trying something, questioning the answer, recognizing what’s useful, and knowing when we need a human.

You bring what you know. I bring what I know. We use AI to help put it to work.

And we keep getting better at it together.

Bonus

What I’m Watching. What I’m Recommending.

Once a month, get my take on what’s changing in technology and marketing, what I’m using, what I’m testing, and what I’d leave alone.

A practical briefing to help you decide what deserves your attention and what can wait. Available inside your portal, on your schedule.

Lori Mercer Trimble working at her laptop

Strategy and sleeves rolled up.

I’m Lori. I bring an engineering background, 20 years in corporate, and experience working inside small businesses.

We can look at the bigger business decision and then open the tool to work through the practical next step.

The question I keep coming back to:

What would make this business work better for you and the people it serves?

Want more done? Or want it done faster?

Coaching clients get first priority in our implementation queue, plus a discount on separately scoped projects.

Why? We already know your business. Your goals, your tools, your decisions. We can build from that context instead of starting from scratch.

You’ll receive a clear scope, price, and timeline before any implementation work begins.

Your next 90 days

Feel Good Way Coaching

  • A 30-minute kickoff and guided Business Map.
  • A clear 90-day focus and plan.
  • Unlimited private voice and text coaching.
  • One optional Tech, Talk or Tweak submission each week.
  • Access to 15-minute emergency calls.
  • Your personal mini-hub and practical curriculum.
  • Prompts, guidance, and AI setups to use in your own business.
  • Monthly “What I’m Watching. What I’m Recommending.” briefing.
  • First priority and a discount on separately scoped implementation.
  • An end-of-run review to decide what comes next.

3 monthly payments

$497

per month for 3 months ($1,491 total)

A few useful questions

Do I need GHL or a particular AI tool?

We start with what you use. You can apply the work in your own AI. Feel Good Flow is available when it fits; any additional software costs are discussed separately.

How do I know which kind of help to use?

Message me for a conversational question. Use your weekly Tech, Talk or Tweak when you want me to open, read, or review something. Book a 15-minute emergency call when talking or looking together would help.

Will you do the work for me?

We can do focused pieces together. You own your project and next steps. When you want FGW to take responsibility for a larger deliverable, we scope it separately with your coaching-client discount and priority.

What if I’m not organized?

Start with what you have. We’ll decide what knowledge matters and give it a useful home. You don’t need to clean up your entire business first.

How do you use AI in the coaching?

With your permission, approved coaching conversations and shared materials can support summaries and preparation for me to review. I provide your coaching and recommendations. We’ll explain what is captured and how to correct your shared notes.

What happens after 90 days?

We look at what changed and what still needs attention. You can discuss another run, a separate implementation project, or continuing on your own. Your project’s scope and your available time shape the milestones we choose together.

What’s the project you’re ready to move forward?

Bring what you’re working on, what’s getting in the way, and what you’d like to have working 90 days from now. We’ll start there.

Start your 90 days